Privacy Policy
Data protection declaration and consent to the use of data at:
www.cementofashion.com
Data protection is a matter of trust and your trust is important to us. We respect your privacy and your personal sphere. Therefore, the protection, collection, processing and use of your personal data in accordance with the applicable laws is very important to us. In order for you to feel safe when visiting our websites, we strictly comply with the legal provisions when processing your personal data, and with this document we would like to inform you about our collection and use of data.
By consenting to the following data protection declaration you authorize Cemento Fashion Srls unipersonale, Via Etnea 184, 95131 Catania - Italy (hereinafter: Cemento Fashion) to collect, process and use your personal data in compliance with the legislation on data protection and the following provisions which refer to Legislative Decree 196/2003 on privacy, which can be consulted in full here.
1. Data controller
The website responsible for the collection, processing and use of your personal data according to the Federal Data Protection Act is Cemento Fashion Srls unipersonale.
If you intend to withdraw your consent to the collection, processing and use of your personal data in accordance with the provisions on data protection, or if you intend to object to individual points, you can send your declaration by email, fax or letter to the following contacts:
Cemento Fashion Srls unipersonale, Via Etnea 184, 95131 Catania
Tel: +39 392 989 0514
Email: info@cementofashion.com
2. Collection, processing and use of personal data
2.1 Personal data
Personal data means information relating to the factual or personal circumstances of a specific or identifiable natural person. This includes, for example, your name, telephone number, address and all data that you provide to us when registering or opening your customer account. Statistical data that we collect, for example when you visit our online shop and that cannot be directly linked to your person, are not considered personal data. This concerns, for example, statistics on which pages of our online shop are most visited or how many users visit certain pages of the Cemento Fashion Srls unipersonale shop.
2.2 Customer account
For each customer who registers, we provide direct access to the data stored on our site (customer account). Here you have the possibility to view data regarding completed orders, open orders and the latest shipments; you can also manage information relating to addresses, bank details and the newsletter. You undertake to treat your personal access data confidentially and not to disclose them to third parties. We cannot assume responsibility for the improper use of passwords, except where the abuse is attributable to our responsibility.
With the “stay logged in” function we want to make the use of our websites as pleasant as possible. This function allows you to use our services without having to log in again every time. For security reasons, you will be asked to enter your password again, for example when you want to change your personal data or place an order. We recommend that you do not use this function when the computer is used by more than one person. Please note that the “stay logged in” function is not available if you use a setting which automatically deletes cookies at the end of each session.
2.3 Collection, processing and use of your personal data
Data protection is very important to us. Therefore, when we collect, process and use your personal data, we strictly comply with the provisions of the Data Protection Act and the Media Act. We collect, store and process your data for the full handling of your purchase, including any future warranties, for our customer service, technical administration and for our own marketing purposes. Your personal data will only be disclosed to third parties if this is necessary for the performance of the contract or billing, or if you have previously given your consent. Our service providers (e.g. carriers, logistics companies, banks) receive the data necessary for the performance of the order and the contract. Our service providers may only use the data provided for the purpose of fulfilling their task. They are not permitted to use the information for other purposes.
For your order we need correct information about your name, address and payment data. We need your email address in order to confirm your order and to communicate with you. We also use it to identify you (customer login). Finally, you receive the order confirmation and shipping confirmation via your email address.
If there is no obligation to retain data and you have exercised your right to request deletion, your data will be deleted as soon as they are no longer necessary for the purpose for which they were stored, or if storage is not permitted for other legal reasons.
2.4 Use of your data for advertising purposes
We use your data, in addition to handling your purchase at Cementofashion.com, also to contact you regarding your orders, specific products or marketing activities and to suggest products or services that may be of interest to you.
You have the right at any time to revoke your authorization for the use of your personal data for advertising purposes, either in full or for individual activities; this will not entail any costs other than the basic tariff for sending the revocation. It is sufficient to send written communication to the contacts mentioned in point 1 (e.g. email, fax, letter).
2.4.1 Newsletter
To send the newsletter we use the so-called Single Opt-In procedure, i.e. we will send you the newsletter by email only if you have expressly confirmed that we should activate the newsletter service.
If you subsequently no longer wish to receive the newsletter or other marketing communications, you may revoke your authorization at any time; this will not entail any costs other than the basic tariff for sending the revocation. It is sufficient to send written communication to the contacts mentioned in point 1 (e.g. email, fax, letter). Of course, every marketing email also contains an unsubscribe link.
2.4.2 Product advertising via email
As a customer of Cemento Fashion Srls unipersonale you regularly receive our product advertising by email, regardless of your subscription to the newsletter. In this way we intend to provide you with information on products in our assortment that may be of interest to you, based on your most recent purchases. In doing so we strictly comply with legal provisions.
If you do not wish to receive product advertising or other marketing communications, you may revoke your authorization at any time; this will not entail any costs other than the basic tariff for sending the revocation. It is sufficient to send written communication to the contacts mentioned in point 1 (e.g. email, fax, letter). Of course, every marketing email also contains an unsubscribe link.
2.4.3 Personalized advertising for you
The information we receive from you helps us to continuously improve your shopping experience and make it more pleasant and personalized. The information you provide or that is generated automatically is used to create advertising tailored to your interests. For this purpose we use the information available, e.g. confirmations of receipt and reading of emails, information about your computer and internet connection, operating system and platform, your order history, your service history, date and time of your visits to the site and the products you have viewed.
We use this information exclusively in pseudonymized form. The analysis and evaluation of this information allows us to improve our websites and our online offer; in this way we can send you personalized advertising, i.e. advertising suggesting products that may actually be of interest to you. Our objective is to create advertising that is more useful and interesting for you. The evaluation and analysis of your data, converted into pseudonymized form, helps us to avoid sending you random advertising. Instead, we send you advertising such as newsletters and product suggestions by email or post that correspond to your interests. For example, we check which marketing emails you open; this helps us avoid sending unnecessary emails.
I authorize Cemento Fashion Srls unipersonale to use the data I have provided and other information stored in my customer account, as well as usage data in pseudonymized form, in order to receive personalized advertising and/or special offers and services.
If you no longer wish to receive personalized advertising, you have the right at any time to revoke your authorization entirely or revoke consent for specific activities. For this purpose it is sufficient to send written communication to the contacts mentioned in point 1 (e.g. email, fax, letter).
2.4.4 Prize competitions, market research and opinion polls
In the case of prize competitions we use your data in order to notify you of any winnings or to send you our offers. Details may be available in the specific terms and conditions of participation for each prize competition.
We also use your data for market research and opinion polls. We use the data exclusively in anonymous form for statistical purposes and only for Cemento Fashion Srls unipersonale. Your responses to surveys will not be shared with third parties or published. We do not store your survey responses together with your email address or other personal data.
I authorize Cemento Fashion Srls unipersonale to process and use my personal data for its own purposes, for the purpose of conducting market research and opinion polls.
You have the right at any time to revoke your authorization for the use of data for market research and opinion polls or to revoke consent for specific activities; this will not entail any costs other than the basic tariff for sending the revocation. It is sufficient to send written communication to the contacts mentioned in point 1 (e.g. email, fax, letter). Of course, every marketing email also contains an unsubscribe link.
3. Cookies
Acceptance of cookies is not a necessary condition for visiting our websites. However, we inform you that the use of the "shopping cart" function and the ordering of products are only possible if you authorize the use of cookies.
What are cookies?
Cookies are small files that are stored on your device and which save specific settings and data for exchange with our system through your browser. A distinction is made between 2 types of cookies: so-called session cookies, which are deleted as soon as you close your browser, and temporary/permanent cookies, which are stored on your device for a longer period or permanently. This storage allows us to design our websites and offers according to your needs and makes the use of the site easier for you. Some data, for example, is stored so that it does not have to be entered again each time.
Which cookies does Cemento Fashion Srls unipersonale use?
Most of the cookies we use are automatically deleted from your hard drive when you close your browser (therefore they are called session cookies). Session cookies offer you, for example, the "shopping cart" function even if you browse through different pages. We also use cookies that remain on your hard drive. When you return to our page, the system automatically recognizes that you have already visited us and remembers your preferred settings and data. These temporary or permanent cookies (duration from 1 month to 10 years) are stored on your hard drive and deleted after a predefined period. These cookies are used mainly to make our offer more user-friendly, efficient and secure. Thanks to these files it is possible, for example, to display information on the page that better matches your interests. The sole purpose of these cookies is to adapt our offer to your needs as a customer and to make navigation as comfortable as possible for you.
Which data are stored in cookies?
No personal data is stored in the cookies used by Cemento Fashion Srls unipersonale. Therefore, the cookies we use cannot be attributed to a specific person and thus cannot be linked to you. When cookies are activated, an identification number is assigned. At no time will your personal data be linked to the identification number, nor will we attempt to do so. Your name, IP address and similar data that could be traced back to your person will never be used. Based on cookie technology, we receive only information in pseudonymized form, for example about which pages of our online shop are most visited, which products are viewed most often, etc.
Are there also cookies from third parties (so-called third-party cookies)?
Cemento Fashion Srls unipersonale uses some advertising partners who help to make the internet offer and websites of Cemento Fashion Srls unipersonale more interesting. Therefore, when you visit our site, cookies from associated companies are also stored on your hard drive. These are temporary/permanent cookies which are automatically deleted upon expiry of the predefined period. These temporary or permanent cookies (duration from 14 days to 10 years) are stored on your hard drive and automatically deleted after the predefined period. Even the cookies of associated companies do not contain personal data. Only data in pseudonymized form are collected via a user ID. This concerns, for example, data about which products you have viewed, whether you have purchased something, which products you have searched for, etc. During this process some of our advertising partners also collect information about which pages you have already visited or which products you have shown interest in, in order to display advertising that best matches your interests. These pseudonymized data are never combined with your personal data. Their sole purpose is to enable our advertising partners to show you advertising that may actually be of interest to you.
Re-Targeting
Our websites use so-called re-targeting technologies. We use these technologies to make the internet offer more interesting. On the websites of our partners, this technique allows us to present ourselves to internet users who have previously shown interest in our online shop and our products. We are convinced that the display of personalized advertising that takes the user’s interests into account is generally more interesting than advertising that has no personal reference. Display on the websites of our partners takes place on the basis of cookie technology and an analysis of user behaviour. This form of advertising is carried out using pseudonyms. No personal data are stored and user profiles are not linked to your personal data.
I consent to the use of so-called cookies, to the storage and use of my user data. I also consent to my data being stored in cookies even after closing the browser so that, for example, they can be retrieved on my next visit to the websites. I may revoke my consent at any time with effect for the future by changing the browser settings and blocking cookies.
How can I prevent cookies from being stored?
In your browser you can set that cookies are accepted only on request. If you intend to accept cookies from Cementofashion.com but not cookies from our service providers and partners, you can select the “block third-party cookies” setting in your browser.
Normally, in the menu of your web browser, under the help section, you can see how to reject new cookies and deactivate existing cookies. At the following link you can find detailed information on how to set the browser you use.
If several people use the same computer and it is configured to accept cookies and flash cookies, we recommend that you always log out completely after use.
4. Log files
Every time you access the pages of Cemento Fashion Srls unipersonale, user data are transmitted through the internet browser and stored in protocol files, the so-called server log files. The following data are stored: date and time of access, name of the page visited, IP address, referrer URL (origin URL from which you arrived at the websites of Cemento Fashion Srls unipersonale), the amount of data transmitted, product information and version of the browser used.
Users’ IP addresses are deleted or anonymized at the end of use. In the case of anonymization, IP addresses are modified in such a way that they cannot be attributed to a specific natural person except by investing a considerable amount of time, cost and labour.
We analyse these anonymized log file data series in order to improve our offers and the Cemento Fashion Srls unipersonale shop, to make it easier to use, to identify and correct errors more quickly and to check server capacity. In this way, for example, it is possible to understand at what time the greatest traffic occurs in the Cementofashion.com shops and to provide the necessary data volume to ensure quick purchasing. Furthermore, the analysis of protocol files allows us to identify and correct any errors in the Cementofashion shop more quickly.
5. Web analytics
To continually improve and optimise our offer, we use so-called tracking technologies. For this purpose we use the services of Google Analytics.
5.1 Google Analytics
Google Analytics is a service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses “cookies”, text files stored on your computer, which enable analysis of how you use our online offer via Google. The information generated by the cookie on your use of our websites (including the IP address) is normally transmitted to and stored on a Google server in the USA. We inform you that Google Analytics on our websites has been extended by the code “gat.anonymizelp();” in order to guarantee the anonymous collection of IP addresses (so-called IP masking). Therefore, at our request, Google records your IP address only in abbreviated form, which ensures anonymity and does not allow your identification. If IP anonymisation is activated on this website, your IP address will be shortened beforehand within member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address sent to Google servers in the USA and shortened there.
Google also complies with the data protection provisions of the “US-Safe-Harbor” agreement and is registered with the Safe Harbor programme of the US Department of Commerce. Google will use this information to evaluate your use of our websites, compile reports on website activity and provide us with other services related to website and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be combined with other Google data. Google will transfer this information to third parties only where required by law or where such third parties process this data on Google’s behalf. Under no circumstances will Google associate your data with other data it holds. By using these websites, you consent to the processing of your data collected in the manner and for the purposes described above.
You can prevent the storage of cookies by selecting the appropriate settings in your browser software; however, we inform you that in this case you may not be able to fully use all functions of these websites. You can also prevent Google from collecting the data generated by the cookies and related to your use of the websites (including your IP address), and from processing this data, by downloading and installing the browser plug-in available at the following address.
Further information on Google Analytics and data protection can be found at http://tools.google.com/dlpage/gaoptout?hl=en.
6. Secure data transmission
We transmit your personal data securely using encryption. This applies to your order as well as to login. For this purpose we use the SSL (Secure Socket Layer) encryption system. No one can guarantee absolute protection, but we protect our websites and other systems using technical and organisational measures to prevent loss, destruction, access, modification or dissemination of your data by unauthorised persons.
7. Data subject’s right of access
Under data protection law, our customers have, among other things, the right to receive free information about their stored data and, where appropriate, to request correction, blocking or deletion of such data.
The protection of your data is extremely important to us. In order to ensure that personal data is not disclosed to third parties, we kindly ask you to send your request, including the information necessary to identify you, by email or post to: info@cementofashion.com